Great Typographic Product Design

thumbnail-coffeeDoes it ever happen that you walk into the store and snoop around for whatever you’re looking for and end up getting the one with the sweetest packaging? It certainly helps me decide, especially when it’s a small company that really puts a lot into their identity. Here’s some inspiration to those who dig sweet product design. I’d be guilty to do this list without giving credit to Death By Kerning, an excellent typography blog with a lot of original content. Check it out!

Pinot Noir Wine Typography
…And why didn’t I drink this at the switch of the decade? The hand drawn type makes it stand out from the common Serif type on the front of wine bottles, and even the twist-offs are branded. Notice how the labels resemble torn-out pages with the ring-holes on top.

Veer Typography Wall Graphic

Sweet. For those who want to type-up their walls (and want some inspiration to glue their own ideas to their walls), Veer offers a typographic wall decal that you can take apart and build into different shapes. Neato.

Serif Typographic Bag

If I saw someone walking in the street with one of these, I would be tempted to ask what letter it was supposed to be. Maybe a P. Or an I. It’s the subtlety of this that I like. It doesn’t have to shout typography at you, but it can if it wants to.

Venezuelan Black Packaging

Nicely done by Taxi Studio. “Venezuelan Black” can almost even pass as a name of a typeface. If one knows what they’re doing, using multiple fonts in a design can drastically increase it’s typographic color. This is a great example.

Monopoly Packaging

Oh man, who would have thought that a conceptual repackaging of Monopoly would get so much critical feedback? Created by Andy Mangold, this Monopoly has sparked a lot of discussion whether the design affects the functionality and usability of the game and discredits it’s previous all-ages appearance. I feel that a redesign of the classic board is 100 times more interesting than a far-out board concept like the “Ford Thunderbird 50th Anniversary Monopoly Board“. Although it sure would be fun to try something like Googleopoly for those social media lovers (despite the type, of course).


Brut Packaging

Now here’s an interesting one. Brut has an excellent logo and a suitable green package for it, but then it’s destroyed by all the other gibberish text on the front that seems like it wants to have typographic color but doesn’t. Certainly a leap in front of most deodorant designs, but still lacking so much potential. Better luck next time Brut, and stop the animal testing and chemical-based formulas while you’re at it.

Water in a Box

And while still on the subject of environmentalism and carbon footprint, these guys started selling water in boxes making a blatant environmental statement on the front. So many products now have what I like to call “noise” on the front which distracts you from what you should be seeing. A minimalist typographic approach suits this product perfectly.

Marcie Hicks

Marcie Hicks uses the simple yet clever concept of putting a closing elastic straight through a Helvetica “BILLS”, turning the “S” into a dollar sign. You can buy it here.


Simon Alander does a great illustrated job of relabeling a wine bottle for his mother’s 50th birthday. The entirety of the product is black and white making the classy thin type and the 50 illustration outstanding.


You might be thinking “what in the world is that?!” like I was when I first saw this image. This is honestly the single most original idea I’ve ever heard of for a piece of hardware. Each of those “matches” is actually a 5gb memory stick which only becomes active when you “light it” on the side of the box followed by plugging it into the device.


In terms of practicality it may not score full marks, but the device uses remarkable typographic branding on a remarkable idea. This was created by Efir Rifat and Burak Kaynak. Check out Burak Kaynak’s portfolio, he has some neat stuff in there.

Videal Energy DrinkVideal  Natural Energy Drink.

studio43 Coffee Time

Studio43 Coffee Time PackageStarbucks I’m very happy for you and ima gonna let you finish, but Studio 43 has the best coffee package design of all time.






Gness Music packaging design by Effektive Design. I always liked great looking labels on plain Boxes. Behance Network does the same with their box design.

Related posts:

  1. 15 beautiful resources for typography
  2. 10 great off-white websites
  3. 15 Typographic Designs from Behance
  4. Great cigarette package design
  5. 5 tips to make a great mixtape

Robin Bastien
Howdy! I'd the head of Ocular Harmony. I spend most of my time designing, reading beatnick literature, and pounding sound waves of experimental pulsation into my brain's frontal lobes. Contact me if you have any questions!

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  1. Travis Berry says:

    January 13, 2010

    I do a lot of video projects and I’m always using sleeves or standard cases. The packaging at the end of the article is way better. I’m going to have to step mine up.

  2. jared thompson says:

    January 14, 2010

    amazing post you’ve put together here. I’ve loved the boxed water packaging since i saw it nearly a year ago.

  3. Chris Bell says:

    January 25, 2010

    But is boxed water really better for the Earth? It still has to be processed, packed and shipped then stored in inefficient display coolers.

    Still, nice design is nice design.

  4. Web Designing Contest says:

    February 1, 2010

    Amazing designs you have made… thanks for the designs. I am going to use this designs and will post them in a contest running by

  5. Mike says:

    February 6, 2010

    Monopoly is gorgeous packaging. The memory stick “box” is inspired design as well. Amazing the effect packaging has on branding.

  6. Denver Website Designs says:

    July 29, 2010

    I don’t think there is any better design than the match sticks design for the 5GB memory stick…but I don’t get a thing clearly…how will these be used in any other device? like mobile phone, camera, etc.?