Google Algorithm Changes 2009

google-algorithm-2009A few months ago Google teamed up with Yahoo and Windows Live (now Bing) and supported the rel=canonical tag to help diminish the duplicate page indexing problem. After the arrival of Bing, which has many features that Google doesn’t have such as AJAX image search and a new background image every day featuring facts about the image subject, a lot of controversy has started over searches. Yahoo is apparently still the most used search engine in Japan.

Google has decided to make some significant changes of it’s indexing engine.

At the beginning of 2009, Google already made a few changes to it’s search, putting greater importance on:

  • Keywords in the URL
  • Incoming Links
  • Social Bookmarks
  • New Content added to site
  • Domain Age

With the release of Bing, Google decided to rewrite a large chunk of their indexing system, making it cleaner and have faster indexing. You can watch a video 0f Matt Cutts (with a newly owned bald head) talk about the latest update, code-named Caffeine. What’s the best part of it? You can already use Caffeine and see your ranking. Your placement won’t be too different from where it is currently, but could be a few ranks down or up. What should you do? Get your Caffeine rank up and above the competition because that’s what will matter in the near future. Well, here’s the link:

Go to Google Caffeine

Next off, there are rumors about Google starting to place weight on your breadcrumbs and display them in the SERPS. This is a helpful way to encourage people to name their FTP directories well.


How do you feel Google will do in in the future with the competition?

Related posts:

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Robin Bastien
Howdy! I'd the head of Ocular Harmony. I spend most of my time designing, reading beatnick literature, and pounding sound waves of experimental pulsation into my brain's frontal lobes. Contact me if you have any questions!

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  1. reese says:

    August 24, 2009

    In order for google to keep with the modern computer world they have to team up with other companies to improve their service.

  2. Mick says:

    August 24, 2009

    I think the main thing is to make quality websites and keep your link anchor text varied. Google will continuously change anyway